You’ve pulled several all-nighters. You haven’t seen your friends in months. Your skin is beginning to glow in the dark because you haven’t seen the light of day in so long and you’re starting to forget your kids’ names (Billy? Jimmy? No?).
Your heart starts to race as you realize you can see the light at the end of the tunnel. You roll up your sleeves, crack your knuckles and finally put the finishing touches on. You read through each and every single word for the ten-millionth time. You dot the i’s and cross the t’s.
YES! You’ve finally just finished your first (or much-anticipated new) product. You’ve put your blood, sweat and tears into creating this masterpiece of work.
You double-check and triple-check everything. You run through the entire user experience one final time. You take a deep breath and give yourself a quick pep talk before excitedly listing your product for sale on your website. The anticipation is almost too much to handle.
Anxiously, you wait for the flood of orders to pour in. You wait… and wait… annnnd you don’t sell a single one. Nada. Zilch.
Why Did The Product Flop?
No, it’s (probably) not because your product sucks.
There can be many different factors that contribute to disappointing sales. Setting the price too high, poor product graphics/appearance/images, inadequate sales copy, etc., can all contribute to a product failing, regardless of the content itself being incredible or the product being the most innovative invention in the world that could alter the way we view a task forever.
One major contributing factor to a failed product launch is a lack of marketing. Your product may be completely perfect for a group of people but if those people don’t know about you and your product, how would they purchase it?
I could spend an entire day listing out all of the ways you can market a product, but one great way is to…
Add a Webinar to Your Product Launch Plan
Get the word out about your new product by offering an uber juicy, informative, free webinar on a topic similar to your product.
How would a free webinar help inform people about your product, you ask? Well, my darling, that’s simple–by attempting to sell your product during the webinar, of course.
*Gasp* but isn’t that sneaky and under-handed and dirty? You may wonder.
No. Absolutely not. People don’t (generally) expect you to work for free. Most people know if you’re putting your time and energy and effort into a webinar, you’re going to want to try to make some money off of it. People understand. And lots of people want what you’re offering, they just need the information before they make a purchase–and if they’re on your webinar, they have the opportunity to get the information they need and want.
Now, some people (mostly ad salesmen and advertising courses) will tell you an individual needs to see an ad seven times/be “touched” by your marketing seven times before they’ll make a purchase. This is actually bogus (Hah, I’ll never pass up an opportunity to debunk a popular myth!), but it IS a fact that people need to know, like and trust you in order to invest in you, and one way of accomplishing that is by regularly providing quality information. They need to see you as a valuable resource and an expert in your field; they need to trust that you will benefit their life somehow by being allowed to be part of it.
And yes, you’ve guessed it… a webinar is a great way to give your audience information.
You’ll be able to spend solid, quality time with your audience during the time they’re in attendance (so long as you keep their attention). The ultimate goal is to build lasting, long-term relationships with your audience, so spending time with them on a webinar is gold.
Plus, as an added bonus, you’ll be able to offer the webinar as a free gift in order to get some names on your mailing list. Two birds, one stone.
Stay tuned for the next blog post in this series for more information. 😉