Business Building Archives | Alkire Marketing's Blog

Earn a Living with Any Hobby or Passion

May 18, 2017 Elizabeth Alkire Business Building, Inspiration & Motivation

Have you FINALLY discovered what you’re truly passionate about just to be slapped in the face with an ice-cold dose of reality? Perhaps you’re thinking you couldn’t possibly earn an actual income pursuing this newfound passion full-time. Maybe you’re simply wondering what career you could possibly pursue with your unique skills and strengths and haven’t quite found what you truly enjoy doing. I Have Absolutely No Marketable Skills You’re a homemaker who is really, really, ridiculously good at mending socks… and can crockpot the sh#t out of Tuesday night dinners. Or you’re a trophy wife and you’re incredibly talented at [……..]

One-Click Upsells Will Skyrocket Your Profits

May 4, 2017 Elizabeth Alkire Business Building, Inspiration & Motivation

You may be wondering… what is an upsell? An upsell is when you are trying to buy a product, such as an old iPhone 5, and the sales person tries to sell you an upgraded and more expensive version of the product you’re trying to purchase, such as an iPhone 7s. A one-click upsell takes it to another level. This is when you’re selling a digital product or service, and your customer has just made a purchase… on the “thank you for your purchase” page, they see another offer, such as an upgrade to the product they just purchased, and [……..]

Digital Products: Selling Online

April 18, 2017 Elizabeth Alkire Business Building, Inspiration & Motivation

Gone are the days where you need to sell physical products in order to start a business. Don’t have any shoes, shirts, jewelry or furniture to sell online? That’s totally fine. There are SO many things you can sell online–digitally. Once you realize that, a whole new world opens up. What IS a Digital Product? A digital product is anything someone would buy that would be delivered digitally (through a computer, virtually, rather than a product they can actually hold in their hand… think ebook rather than a physical book). A digital product can be delivered in a PDF format, [……..]

Plethora of Money from Sales and Bonuses

Boost Your Profits using Sales and Bonuses as Incentives

April 9, 2017 Elizabeth Alkire Business Building, Digital Marketing, Inspiration & Motivation

Do you have a plethora of physical products and/or digital products to offer? Are you making a lot of sales? Maybe you’re just starting out and you’re on the verge of launching your first product or service. No matter where you are in your entrepreneurial journey, your business could always use a boost; sales and bonuses are an incredible place to start. In order to really boost your profits and level up your business, there’s two different techniques at your disposal. The first technique is to run a sale, the second is to provide a bonus when someone purchases something from you. You [……..]

Upselling, Downselling and Cross-Selling — WTF?

April 1, 2017 Elizabeth Alkire Business Building, Digital Marketing

If you’re not super interested in marketing or you’re just getting started, you may not have heard the terms “upsell,” “downsell” or “cross-sell” yet. You may be wondering what on earth these words mean and why you should care. One word: profit. When done correctly, implementing upsells, cross-sells and downsells into your checkout process can triple your profits. I’ll bet your attention is peaked now. What IS a Cross-Sell? A cross-sell is when a customer comes to you to buy one of your products and you sell them additional products related to that initial product. For example, the customer wants to buy a phone [……..]

Creative Ways to Make Money with Your Passions – Writing

January 8, 2017 Elizabeth Alkire Business Building, Inspiration & Motivation, Resources

Are you a phenomenal writer? Do you constantly hear about how you should pursue a career in writing because you’re so good at it? Do you absolutely love writing and would you love nothing more than to spend each and every single day writing down everything that pops into your mind? If you find yourself suffering through a 9-5 job because you believe you’ll never make a living as a writer, doing what you love, doing what you’re passionate about… think again. Getting published and becoming the next J.K. Rowling, able to fill a swimming pool full of hundred dollar [……..]

The Feel the Fear and Do It Anyway Challenge

December 31, 2016 Elizabeth Alkire Announcements, Business Building, Digital Marketing, Inspiration & Motivation, Resources, Updates

Hey loves! I’m going to be participating in a free 30-day challenge starting on January 1, 2017. It’s the Feel the Fear and Do It Anyway Challenge hosted by Vanessa Rende from Empire Rebels. Basically, it’s 30 days of doing Facebook Live on your Facebook Fan Page or the Empire Rebels Facebook Group. The only purpose of this challenge is to get you comfortable with doing Facebook Live. Description of the Event from Vanessa Rende “No sales pitch, no hidden agendas, no hidden requirements. You on your business page (or in our community) + feeling the fear and doing it [……..]

The Tale of Two Restaurants

December 21, 2016 Elizabeth Alkire Business Building, Personal

I believe, in life, we find lessons in the most unusual places… and generally, those places are fairly uncomfortable. I saw a brilliant opportunity to teach about how to retain customers and clients, even after you’ve messed up somehow—even if they’ve vowed to themselves never to return or do business with you again. And this lesson came, of course, in an unusual way. It came to me when my husband and I went out for one birthday dinner and one birthday lunch for him (as an aside: apparently, I should just cook dinner at home for his birthdays from now [……..]

Yes, You ARE Good Enough

November 27, 2016 Elizabeth Alkire Business Building, Inspiration & Motivation

Throughout the day, your inner voice speaks to you. It’s there, whispering quietly to you every second of every day. That voice in your head you hear when you have a thought, a dream, an idea. Now, let me just take a moment to clarify that when I say “inner voice,” I do mean voice. As in singular… There’s probably a problem if you hear several. Just throwing that out there. Anyhoo… that voice. That voice can sometimes be a dick. Sometimes it tries really hard to sabotage your efforts. Sometimes it’ll tell you things… you’re not good enough. You’ll never [……..]